After joining MRY, the first campaign I was involved with was Visa’s #GoInSix. This evergreen social and influencer content helped position Visa around people's passions and interests, securing its place as one of the top financial services brands in the digital space.

My primary involvement as an Associate Strategist was to seek out relevant trends across travel, entertainment, dining, and shopping that would inspire people to "go." I immersed myself by reading tons of articles and blogs, talking to trend experts, analyzing Google Trends, and listening to social conversation to find the insightful stories that made Visa’s bite-sized pieces of content truly resonate on social and build affinity for the brand.

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