THE BACKGROUND

Visa launched an express payment platform called Visa Checkout to make it easier for cardholders to make transactions on partner sites like Fandango.com

THE CHALLENGE

Get people to use Visa Checkout when they order tickets on Fandango.com (with a promotional offer)

 

THE INSIGHT

Despite the fact that entertainment is always at our fingertips, going to a physical movie theater is one of the last true escapes from the world and its demands.

THE BRIEF

Show people that their escape to the latest summer blockbuster is only one click away.

 
 

THE EXECUTION

The "Perfect Escape" campaign across digitalsocial and TV. On social, the goal was to "stop the scroll" in your News Feed by telling a short, telegraphic story about how Visa Checkout and Fandango provide you with the easiest way to get out of any precarious situation. This resulted in thousands of Visa Checkout enrollments and a lot of happy movie-goers.  


SOCIAL POSTS