maxresdefault.jpg

FEBREZE "HALFTIME BATHROOM BREAK"

Super Bowl 2017

 

THE CHALLENGE

Elevate Febreze to cultural relevance with its first-ever Super Bowl commercial, while driving sales of its new and improved product line that boasts more odor-fighting power than ever before.

THE PROBLEM

Most people don’t think about Febreze – it’s just a product tucked away in their bathroom.

RESEARCH FINDING

Across America, more toilets are flushed at the Super Bowl halftime than any other time of the year.

INSIGHT

The Super Bowl halftime is a national moment of release.

THE BRIEF

Make Febreze the hero of the not-so-fresh, yet widely relatable Super Bowl halftime bathroom break moment.

 
 

THE EXECUTION

The "Halftime Bathroom Break" campaign: a digital film and Super Bowl commercial with a social and PR push, resulting in the best week of sales ever for the featured products.