FEBREZE "HALFTIME BATHROOM BREAK"
Super Bowl 2017
Elevate Febreze to cultural relevance with its first-ever Super Bowl commercial, while driving sales of its new and improved product line that boasts more odor-fighting power than ever before.
Most people don’t think about Febreze – it’s just a product tucked away in their bathroom.
Across America, more toilets are flushed at the Super Bowl halftime than any other time of the year.
The Super Bowl halftime is a national moment of release.
Make Febreze the hero of the not-so-fresh, yet widely relatable Super Bowl halftime bathroom break moment.
The "Halftime Bathroom Break" campaign: a digital film and Super Bowl commercial with a social and PR push, resulting in the best week of sales ever for the featured products.