Toni Dawkins

I'm a Bay-Area based brand strategist, part-time visual artist and full-time culture aficionado.

My distinct perspective has been shaped by my early childhood in Jamaica, my decidedly tame upbringing in suburbs of Atlanta, and the intense, yet life-changing years I spent working in advertising in New York City. Now, my insatiable curiosity has lead me to Silicon Valley where I solve different problems, but with the same passion and cultural curiosity.


 

A Few Highlights

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Febreze Super Bowl Campaign

Making Febreze both relevant and irreverent during halftime.

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'Tuesdays with Toni' Podcast

Breaking down trends at the intersection youth culture and technology.

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Visa x Michael Sam

Using "everywhere you want to be" to tell the story of the first openly gay NFL draftee.

Experience

I've been helping brands intersect with culture, find their purpose and cut through noise for a few years now, at a few different places.


Work

Strategist
Apple, Worldwide Marcom
Sept 2017 to Present

Strategist
MRY, New York
Jun 2014 to Aug 2014

Strategist
Grey New York
March 2016 to Sept 2017

Planning Intern
Starcom, NYC – 2013
FCB, SF – 2012


HIGHLIGHTS & INVOLVEMENT

Silver Effie, Febreze "Halftime Break" Super Bowl Campaign
Grey, 2018

FUTURES Ambassador
ADCOLOR, 2018

InteGREYted Co-Leader
Grey, 2017

Coach
4A'S MAIP, 2015 – 2017

Orchard Program Finalist
Apple, 2017-2018

FUTURES Program Finalist                 ADCOLOR, 2016

Panelist
ColorComm x Wunderman, 2018; 4A's MAIP Summit, 2016; Advertising Week, 2016

Fellow
4A'S MAIP, 2012 and 2013


Strengths

Strategic Planning

Creative Development

Cultural Awareness

Empathy

Observation

Listening


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Contact

Have any questions, comments or want to see my resume? Drop a message below.


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